Our story

More than a beverage.

ADD Moor started in Phoenix with a simple belief: nature already gives the body most of what it needs. Sea moss first — then cold-pressed juice, sea moss smoothies, and a fiery ginger tonic that became the house signature, Torso Tonic.

Everything is made in small batches with whole ingredients and nothing synthetic. Raw where it can be, plant-based by design, and brought to you — at a pop-up on Roosevelt Row or to your door.

ADD Moor is Black-owned and run by Sahir Nurideen.

Story drawn from ADD Moor's own words at addmoor.com. Owner to review

Two ADD Moor sea moss smoothies, berry and mango, with fresh fruit and dried sea moss — Photo: ADD Moor

Raw

Juice is cold-pressed from fresh produce, slow and unheated.

Vegan

Plants, fruit, sea moss and ginger. Each item is tagged on the menu.

Pure

No added sugar or preservatives in the smoothies. No fillers in the juice.

Local

Made in Phoenix. Torso Tonic is made fresh weekly and stays Phoenix-only.